marketing studium köln nc

Fischer, Marc, Hyun S. Shin, and Dominique M. Hanssens (2016), “Brand Performance Volatility from Marketing Spending,” Management Science, 62 (1), 197–215. Als familiengerechte Hochschule sorgt die KatHO NRW für Rahmenbedingungen, in denen Kindererziehung und Pflege von Angehörigen mit Studium und Beruf zu vereinbaren sind. The marketing major also has excellent ties with numeros companies, economic research institutes and consultancies. Please click on the picture above to get detailed information about the admission procedure, admission deadlines and required documents! So bieten alle Abteilungen Möglichkeiten an, die ein Studium mit Familienaufgaben erleichtern können. Marketing professionals tend to have a wide variety of job duties. Hauptstraße 119 a, Köln, Deutschland . Please note, you have to document your education in detail. Alle 15 Marketing Bachelor-Studiengänge, die in Köln angeboten werden im Überblick. Our goal is to create and convey knowledge relevant for management, which in turn leads to better decisions in marketing and transparent economic consequences. Applicants with a degree of a German university (Bachelor or equivalent, graded 2.5 or better) complete the application form for the Master of Science in Biological Sciences.At least 80% of the maximum Bachelor (or equivalent) credits need to be certified as of the application deadline.. 2. The specific admission criteria governing the designated course of study (including the overall grade) must already have been fulfilled on the basis of the exam results available at the time of application. Klein, Kristina, Franziska Völckner, Hernán A. Bruno, Henrik Sattler, and Pascal Bruno (2019), “Brand Positioning Based on Brand Image–Country Image Fit,” Marketing Science, 38 (3), 516–538. Current changes with regard to the Corona Pandemic are summarised here. The close collaboration between the departments involved in this major concentrates on teaching and research that are both empirical and international in their outlook. Faculty The submission of the test is not mandatory, but highly recommended. Experience Marketing & Design; Consumer Behaviour in Tourism & Events; Scientific Research Methods and Thesis. The distribution of the points can be seen in this PDF-file and in the admission regulations. Dazu gehören z.B. of this at least 48 ECTS credits in Business Administration, of this at least 18 ECTS credits in Economics, At least 15 ECTS credits in Statistics and/or Mathematics (methodological expertise only, no user expertise). Inbound Marketing, also known as 'permission marketing' or 'content marketing,' is the newest marketing strategy that has arisen with the growth of the internet and social media. 12. In general, the courses are from topics in Natural Sciences. Sport Management is a highly research oriented degree program emphasizing an international perspective. Professor Schroiff will be teaching the new master course 'Consumer Centric New Product Development' as of summer semester 2021. Click here to get to the Marketing Area Report 2019, Faculty of Management, Economics and Social Sciences, "ZMM" (Center for Brand Management and Marketing), Wirtschafts- und Sozialwissenschaftliche Fakultät, Mathematisch-Naturwissenschaftliche Fakultät. The module Elective Area covers advanced courses with 12 credit points in total. We are dedicated to the current challenges of marketing with focus on the requirements that arise in an increasingly service-oriented society. On December 1st, Jun.-Prof. Dr. Monika Imschloß has been appointed W2/W3 Professor of Marketing at Leuphana University Lüneburg. Kostenfreies E-Book „Schritt für Schritt die Studienwahl meistern“: http://bit.ly/2oQZ2Hc Du überlegst ein Marketing Studium zu absolvieren? Edeling, Alexander, and Alexander Himme (2018), “When Does Market Share Matter? Dann empfiehlt Dir die Rheinische Fachhochschule Köln ihren 6-semestrigen Bachelor Studiengang Media and Marketing Management (B.A.). New Empirical Generalizations from a Meta-Analysis of the Market Share-Performance Relationship,” Journal of Marketing, 82 (3), 1–24. Main Navigation. The English-language Digital Management (M.A.) You start with the certificate from the last school you graduated from (which entitles you to begin university studies in your home country) and continue up to the current state of progress in your university studies. TOP 10 BESTBEZAHLTE JOBS - Das sind die bestbezahlten Berufe mit Ausbildung & Studium - Duration: 11:40. Studying 01124 Marketing at Universität zu Köln? October 2020. Potential Negative Consequences of Ad Volume and Timing,” Journal of Marketing Research, 56 (1), 57–75. Um Dein Marketing Management Studium aufnehmen zu können, benötigst Du das Abitur, die Fachgebundene Hochschulreife oder die Fachhochschulreife. 5Rules5Hacks - Geschäftskonzepte kurz & knapp 798,357 views 11:40 Prepare a curriculum vitae (CV, in English). Authenticated documents required for the Master's online application portal by the WiSo Faculty: If you are interested in the Double Master's Programme in Business Administration, please check the additional application documents. Within the selection process each applicant receives an individual score that consists of the following criteria: The above criteria are used to determine a score for each candidate. 3 Pages: 12 year: 2014/2015. (2016), “Crafting a JMR Manuscript,” Journal of Marketing Research, 53 (1), 139–141. University; Technische Hochschule Köln; Marketing I; Add to My Courses. Segment-Specific Online and Offline Effects of Banner Advertisements,” Journal of Marketing Research, 54 (6), 901–913. The skills acquired in the Marketing degree programme prepare you as a graduate for future management tasks and leadership positions in manufacturing and trading companies in the field of marketing and sales. In traditional outbound marketing, a company solicits buyers for its products or services through aggressive ('hard') sales and advertising. Bruno, Hernán A., Javier Cebollada, and Pradeep K. Chintagunta (2018), “Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold Heterogeneity in Brand Choice Behavior,” Marketing Science, 37 (4), 631–648. A sound knowledge of marketing concepts and methods is crucial for economics students and an indispensable part of any good manager's toolset. On StuDocu you find all the study guides, past exams and lecture notes for this course. We offer a wide training programme in Cologne, with scientific methods and practical relevance combined troughout. Kumar, V., and Werner Reinartz (2016), “Creating Enduring Customer Value,” Journal of Marketing, 80 (6), 36–68. Information on the application Without waiting time and NC in Sofia or Varna study Study in the English language. Beratungsangebote, Berücksichtigung in den jeweiligen Studien- und Prüfungsordnungen, … Understanding Authenticity in TV Advertising,” Journal of Marketing, 83 (1), 24–50. Das Studium kombiniert dabei medien- und marketingspezifische Fächer wie Mediendesign oder Medienproduktion mit klassischen betriebswirtschaftlichen Modulen wie Supply Chain Management oder Rechnungswesen. Reinartz, Werner J. Date Rating. Lecture notes. The M.Sc. We would like to show you a description here but the site won’t allow us. The documents will only be checked if the fee has been paid. July 2015, changed: 29. Accounting and Taxation and Supply Chain Management: Corporate Development, Finance and Marketing: Gain in-depth knowledge of customer management, brand management and market research, Explore methods and instruments used in market-oriented corporate management, Analyse current management issues and challenges regarding consumer behaviour and technological developments, Meet potential employers during the programme in courses and career events like the WiSo jobfair, Take the next step in your career in a leading position in a manufacturing or commercial enterprise, Grade earned in the preceding Bachelor’s degree [68-34 points], Information on the application process and deadlines can be found on the. So, with us, you can invest in an excellent education - and your future - without paying a fortune. Chae, Inyoung, Hernán A. Bruno, and Fred M. Feinberg (2019), “Wearout or Weariness? Unten stehende 16 Marketing Master Studiengänge werden in Köln angeboten: Master Marketing (Fachrichtung) | Marketing bezeichnet einerseits, im Sinne der Absatzwirtschaft, jenen Bereich eines Unternehmens, dessen Aufgabe die Vermarktung der Produkte oder … Business Administration widens your knowledge gained in your bachelor studies, giving you advanced and makes you an expertise in you chosen field respective area. Furthermore, you have to hand in all documents in original language and additionally in sworn translation either in German or in English language. The admission requirements must be fulfilled until the application deadline: At least 78 ECTS credits in the field of  Business Administration and Economics. Bruce, Norris I., Maren Becker, and Werner Reinartz (2020), “Communicating Brands in Television Advertising,” Journal of Marketing Research, 57 (2), 236–256. A sound knowledge of marketing concepts and methods is crucial for economics students and an indispensable part of any good manager's toolset. DeutschDeutschEnglish. Es besteht ebenfalls die Möglichkeit, mit einem Meister Abschluss, einer Qualifikation als Staatlich geprüfter Techniker oder Betriebswirt eine Zusage von den Hochschulen zu erhalten. Evidence from More than 1,000 Brand Transgressions Across Five Countries,” Journal of Marketing, 84 (3), 46–67. Campus: Cologne. Students who did not obtain their bachelor’s degree in Germany have to apply additionally via uni-assist. seminars or practical courses) are creditable. This includes the "semester ticket" for public transportation throughout Cologne's home state of North Rhine- Westphalia. Note: please use tab key to jump to the menu items. Local NC (Special selection) Rechtspsychologie [Legal Psychology] Graduate program / Single Subject: Local NC (Special selection) Postgraduate Master‘s degree (fee required) leading to the academic degree “Master of Science”. change language We are currently revising the following contents. Medicine Dentistry Veterinary Medicine. The following documents are required: If you have any questions, please contact the WiSo Student Service Point. We wish her all the best and much success in her new position. This major of the MSc Business Administration covers the methods and tools used in business management to market products and services. Welcome to the Marketing Area We are dedicated to the current challenges of marketing with focus on the requirements that arise in an increasingly service-oriented society. study program in Cologne will provide you with expertise in the digital change processes within companies and organizations. The teaching at our Faculty has benefited from many years of experience in working with companies and visiting lecturers from different professional fields. Diese Seite auf Deutsch ansehen. Created: 11. This ensures that the programmes reflect the real world and that they thus combine the practice and the theory, whilst also promoting knowledge-sharing between companies and you, the student. Sign in Register; Marketing (01124) University; Universität zu Köln; Marketing; Documents Group New feature; Followers . Guest lectures and seminars establish and promote the exchange between companies and students in order to offer you the opportunity to put the specialist knowledge into practice. Lobschat, Lara, Ernst C. Osinga, and Werner J. Reinartz (2017), “What Happens Online Stays Online? Studying Marketing I at Technische Hochschule Köln? Generally, they are responsible for, but not limited to, negotiating contracts, advertising media or products, designing marketing strategies, organising market research studies, analysing data and managing the marketing team. Therefore the objectives are to establish a sound expertise based on current research problems and to develop a scientific basis for decision-making in international sport management. Centrally located in the MediaPark, our Cologne campus offers a cosmopolitan atmosphere where you’ll study alongside a large contingent of international students. All current information will be available at the end of January 2021 at the latest. This degree course scheme is a full time study program.In the first year the program is organized in blocks of full day courses (subject modules) which run from October to February and from April to July and flexible time-blocks for self-study and self-organized modules.The second year is self-organized and full time. As the University of Cologne is state-funded, there are no tuition fees, just biannual "semester contribution" of slightly more than 250 euros. Book related documents . Welcome to Studium Sofia. Medienwirtschaft in einem multidisziplinären Studium - zur Erlangung einer breiten Medien-, Marketing- und Führungskompetenz. Demand is high in all industry sectors for well-trained specialists who can take on this essential management role. We offer a wide training programme in Cologne, with scientific methods and practical relevance combined troughout. Medical education in Bulgaria 2018 / 2019. Fischer, Marc (2019), “Managing Advertising Campaigns for New Product Launches: An Application at Mercedes-Benz,” Marketing Science, 38 (2), 343–359. Our goal is to create and convey knowledge relevant for management, which in turn leads to better decisions in marketing and transparent economic consequences. Lectures with exercises (4+2 hpw / 9 cp) and/or courses with a different structure (e.g. The M.Sc. Please Note. Created: 31. Marketing degrees teach students to promote and sell products or services to target customers. in Berlin, Dresden, Düsseldorf, Frankfurt / Main, Hamburg, Köln, München und Stuttgart. Marketing kann in insgesamt 77 Städten studiert werden, u.a. Please Note. With the double master's degree in Major Marketing, you can earn a degree from Aalto University or the Indian Institute of Management Ahmedabad parallel to your studies in Cologne. NC: 2,0 bis 3,0 / WS: 8 WS mit 2,5 NC bis 8 WS mit 3,6 NC / intern: 2,7 NC mit 2 WS bis 3,1 NC Mögliche Kombinationen der Fächer untereinander beachten ( hier nicht dargestellt) / “-” = Fach wird nicht angeboten / Die Werte beziehen sich auf das letzte Wintersemester 2011/2012 bzw. Edeling, Alexander, and Marc Fischer (2016), “Marketing's Impact on Firm Value: Generalizations from a Meta-Analysis,” Journal of Marketing Research, 53 (4), 515–534. Welcome to Studium Sofia. Top marketeers learn how to conduct thorough market research and identify new trends or ideas that grow sales or enhance product distribution. Where to study Marketing Management? Without waiting time and NC in Sofia or Varna study Study in the English language. Becker, Maren, Nico Wiegand, and Werner J. Reinartz (2019), “Does It Pay to Be Real? On StuDocu you find all the study guides, past exams and lecture notes for this course . For bachelor students, the Marketing Area offers the following courses: Base Module Marketing; Major Marketing; Major Trade Fair Management; Bachelor Seminars; Further information about the bachelor degree program at the Faculty of Management, Economics, and Social Sciences at the University of Cologne is provides by the Wiso Student Service.

Weggis - Rigi Wanderung, Santa Lucia Mittagstisch, Waldorfschule Nrw Kosten, Sommerfest Olympiapark 2020, Bäckerei Bad Rappenau, Synology Catalina Smb, Sonne Griesheim Offenburg öffnungszeiten, Amazon Jogginganzug Damen Adidas, Rvm Verkehrsdienst Gmbh,